Key Vertical Manager
Relevant Experience: 10 – 12 years
A Government Channel Account Manager (GCAM) is responsible for developing and managing relationships with channel partners (resellers, system integrators, distributors, and managed service providers) that sell to government agencies at the federal, state, and local levels. Their primary objective is to drive indirect sales growth, ensure compliance with government procurement policies, and enable channel partners to succeed in the public sector market.
Key Responsibilities
Channel Partner Development & Management
- Identify, recruit, and manage government-focused resellers, distributors, and system integrators.
- Develop and implement partner enablement programs to improve government sales capabilities.
- Build strong relationships with channel partners, procurement officers, and key stakeholders in government agencies.
Sales & Revenue Growth Through Partners
- Drive revenue through indirect sales channels by setting and achieving targets.
- Work closely with partners to develop joint go-to-market (GTM) strategies for government accounts.
- Ensure partners effectively position the company’s products and solutions in government bids and contracts.
Government Procurement & Compliance
- Guide partners on government procurement processes, including GSA Schedules, SEWP, NASPO, and state contract vehicles.
- Ensure all channel sales comply with FAR (Federal Acquisition Regulation), DFARS, and other public sector regulations.
- Collaborate with legal and compliance teams to help partners navigate public sector requirements.
Partner Training & Enablement
- Deliver government-specific training on sales strategies, compliance, and proposal responses.
- Provide marketing and sales collateral tailored for the public sector.
- Organize webinars, workshops, and partner events to improve government sales effectiveness.
Sales Pipeline & Performance Management
- Monitor and analyze channel sales performance, ensuring partners meet quotas and KPIs.
- Support partners in identifying, qualifying, and closing government sales opportunities.
- Provide regular sales forecasts and updates to leadership on partner-driven government deals.
Market Intelligence & Competitive Positioning
- Track government funding opportunities, policy changes, and competitor activities.
- Identify new partnership opportunities to expand public sector market share.
- Develop strategies to differentiate the company’s solutions in government bids.