How Enabling Kiosk Mode on Devices Drives ROI and Customer Satisfaction

Kiosks and kiosk-enabled devices have seen a huge increase in adoption by businesses across industries. From improving the hospitality experience for customers to offering self-checkout options at major retail stores, the use cases of kiosks continue to grow with each passing year. 

According to a report, the global kiosk market was valued at $26.45 billion by 2022 and is projected to reach $43.65 billion by 2028. Devices converted to kiosks offer businesses the opportunity to reduce costs and waiting times. 

So why are businesses turning towards kiosks? 

Let’s take a look at the key factors that are driving kiosk mode adoption.  

1. Higher efficiency and convenience:

   According to a study, over 69% of customers cite long waiting lines as a source of irritation when visiting retail stores. Customer expectations have also changed, with over 60% of retailers believing that customers would change their store preferences if there were no kiosk options available. 

2. Higher average spend per customer

   : Kiosks offer businesses the opportunity to upsell and cross-sell their products to customers by displaying promotions and deals for other relevant products.  

3. Better customer experience:

   Kiosks can help customers reduce dependencies on store employees or other staff members, offering a more focused, direct purchasing experience.

4. Reporting and analytics

   : Kiosks can provide businesses with insights into the purchasing patterns of their customers, helping businesses make better decisions to increase sales.

5. Improved profitability and ROI:

   One of the biggest benefits of leveraging kiosks is improving profitability and ROI by reducing overhead and operational costs. We will cover more on this point in the next section of the blog. 

What are the factors to consider when calculating kiosk mode ROI?

To calculate ROI, businesses need to consider two key variables:

1. Costs

This includes all the costs associated with implementing and operating a kiosk. This includes - hardware procurement, software installation, maintenance, and support costs. 

2. Savings

This includes labor cost savings and any additional revenue that can be attributed to faster order/ticket processing (or any revenue lost due to long waiting times). 

Once the costs and savings have been identified, businesses can calculate the expected ROI from using kiosk-enabled devices. The formula for calculating the ROI is (savings-costs)/costs. 

For instance, if the cost of procuring tablets and installing SureMDM to enable kiosk mode on these tablets is $30000, and the expected savings for a period of 9 months is around $42400, the ROI for that period would be (42400 - 30000)/30000, which equals to 0.413 or 41.3%.

Enabling kiosk mode on existing devices is just one aspect of MDM that allows businesses to achieve a higher ROI. To calculate the total ROI of a comprehensive MDM solution, like SureMDM, on your operations, check out our SureMDM ROI calculator. 

Now, let’s take a look at how Schuster Concrete, a leading US-based supplier of concrete products, leveraged 42Gears solutions for converting their devices into kiosks, and helped them improve their ROI and boost operational efficiency. 

Enabling Schuster Concrete to Achieve Higher ROI By Enabling Kiosk Mode on Driver Tablets 

To empower their drivers, Schuster Concrete was looking at providing Android tablets for route navigation and coordinating with customers. 

However, provisioning these tablets raised the following potential concerns:

1. Schuster needed its drivers to be able to access essential work-related apps only so that they did not get distracted by other tablet apps.
2. Similarly, the company wanted to provide drivers with access to specific URLs for training videos while ensuring that they do not get distracted by other websites.
3. Identify and troubleshoot malfunctioning tablets that are used by drivers on the road. 

To address these concerns and improve Schuster’s ROI on the procured Android tablets, 42Gears offered SureMDM, SureLock, and SureFox. With SureLock, Schuster was able to lock down their tablets to display only permitted applications. SureFox provided an additional layer of security by blocking URLs and providing secure access to online training videos only. SureMDM enabled Schuter’s IT admins to remotely access and troubleshoot devices, even when the drivers were on the road. 

By implementing 42Gears solutions, Schuster not only reported an increase in ROI but also an improvement in their driver productivity, and a substantially lower number of instances of device malfunctions or downtime. 

Improve your ROI and easily convert your devices into kiosks with SureMDM

SureMDM is designed to help businesses maximize device ROI by turning them into kiosks. The solution can convert any device into a kiosk, regardless of the operating system the device runs, empowering businesses to extract maximum value from their fleet of devices.